Customer success isn't support

Support and Customer Success aren’t the same thing.

Support is:

– issue resolution
– transactional
– technical
– how-to

Customer success is:

– roi
– value
– metrics
– relationships
– business outcomes

Very different, and yet… co-dependent.

Success is impossible without great support, and the best support teams are building relationships, too.

How do you communicate support vs success to your customers?

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